Julie Tucker is the Chief Marketing Officer and is responsible for building the NSLS brand and connecting with our dynamic and growing audience. Julie believes that robust data, outstanding creative, and powerful storytelling will resonate with our audience, delivering both brand and revenue growth.
Julie began her career agency-side at Saatchi and TBWA, both in London, heading up brands like Pampers, IAMS, Skittle, and Twix, among others. Upon moving to New York, Julie made the switch to client-side and developed the brand team at The New York Times. Here, she led the team that created and launched the Truth campaign in partnership with Droga5.
After moving to The Associated Press, Julie quickly identified the need for the brand to redefine its position in the market and champion its brand mission. Julie’s experience enabled her to her to lead an insights-based campaign to redefine the brand and what it stood for – launching globally as Advancing the Power of Facts in 2020. During this process, the broader consumer appeal of The AP became clear. She began to drive the brand into the B2C market space and spearheaded AP’s digital transformation, resulting in incremental growth of $20M in year one. As a champion of change, Julie brings a growth mindset to The NSLS.
Julie holds a BS in communications from The University of Illinois at Urbana-Champaign as well as an MBA in marketing and international business from DePaul University in Chicago.
She currently resides in New York city with her husband, son and two daughters. She is a
competitive distance runner and passionate horse lover.